GoPet AI Privacy Policy

Introduction

Deux Alpha Tech Sdn. Bhd. ("GoPet AI," "we," "us," or "our") is committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy explains how we collect, use, process, and share personal data when you use our artificial intelligence-powered pet care platform, mobile applications, website at gopetai.com, and related services (collectively, the "Platform").

This Privacy Policy applies to all users, visitors, and customers who interact with our Platform. By using GoPet AI's services, you agree to the practices described in this policy and our Terms of Service.

Information We Collect

Personal Information You Provide

When you create an account or use our Platform, we may collect:

• Account Information: Name, email address, phone number, password, and profile details
• Pet Information: Pet names, breeds, ages, behavioral patterns, photos, and other care-related data you choose to share
• Communication Data: Messages, chat logs, support requests, and feedback you send through our Platform
• Payment Information: Billing details, payment method information, and transaction history for premium services
• User Content: Photos, videos, notes, and other content you upload or create using our AI tools

Information We Collect Automatically

Our Platform automatically gathers certain information through your interactions:

• Usage Analytics: Features accessed, time spent, interaction patterns, and Platform navigation behavior
• Device Data: Device type, operating system, browser information, IP address, and unique device identifiers
• Location Information: General geographic location (with your permission) to provide location-based pet services and recommendations
• Technical Data: Performance metrics, error logs, and diagnostic information to improve our AI systems

Information from Third Parties

We may receive information from:

• Integration Partners: Pet care service providers and pet supply retailers when you connect your accounts
• Social Media: Profile information when you choose to connect social media accounts
• Public Sources: General pet care information and research data to enhance our AI recommendations

How We Use Your Information

Core Platform Services

We process your information to:

• Provide personalized AI-powered pet care recommendations and insights
• Enable communication between pet owners and our AI assistants
• Process transactions for premium features and services
• Create and maintain your pet profiles and care history
• Send important service notifications and updates

AI Enhancement and Personalization

Your data helps us:

• Train and improve our artificial intelligence algorithms
• Customize recommendations based on your pet's specific needs and preferences
• Develop new features and enhance existing AI capabilities
• Provide insights about pet behavior patterns and care optimization
• Create personalized content and educational resources

Communication and Support

We use your contact information to:

• Respond to your questions and provide customer support
• Send service-related communications and important updates
• Share relevant pet care tips and educational content (with your consent)
• Notify you about new features or services that may interest you

Analytics and Research

We analyze aggregated, anonymized data to:

• Understand Platform usage patterns and improve user experience
• Conduct research on pet care trends and best practices
• Develop insights that benefit the broader pet care community
• Ensure Platform security and prevent misuse

Information Sharing and Disclosure

Service Providers and Partners

We may share your information with trusted third parties who help us operate our Platform:

• AI Service Providers: Third-party artificial intelligence services including OpenAI and Anthropic's Claude to process and analyze pet care data and provide intelligent recommendations
• Cloud Infrastructure: Amazon Web Services (AWS) and other cloud providers for secure data storage and processing
• Technology Partners: Cloud hosting, data analytics, content delivery, and AI processing services
• Payment Processors: Secure handling of payment transactions and billing services
• Customer Support: Third-party support tools and communication platforms
• Marketing and Analytics: Services that help us understand user engagement and improve our Platform

All service providers are contractually bound to protect your information and use it only for the specific services they provide to us.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections outlined in this policy.

Legal Requirements

We may disclose your information when required by law, to:

• Comply with legal obligations, court orders, or government requests
• Protect the rights, property, or safety of GoPet AI, our users, or the public
• Investigate and prevent fraud, security threats, or illegal activities
• Enforce our Terms of Service and other agreements

Aggregated and Anonymized Data

We may share anonymized, aggregated statistics about Platform usage and pet care trends for research, marketing, or business development purposes. This data cannot be used to identify individual users.

Data Security and Protection

We implement comprehensive security measures to protect your personal information:

• Encryption: All data is encrypted in transit using TLS/SSL and at rest using AES-256 encryption
• Access Controls: Multi-factor authentication and role-based access controls for our team members
• Regular Security Audits: Ongoing security assessments, penetration testing, and vulnerability management
• Secure Infrastructure: Enterprise-grade cloud hosting with advanced security monitoring and threat detection
• Data Backup: Regular, encrypted backups to ensure data availability and recovery
• Incident Response: Established procedures for detecting, responding to, and reporting security incidents

While we implement industry-leading security measures, no system is completely immune to threats. We encourage you to use strong, unique passwords and keep your account credentials confidential.

Data Retention and Deletion

Retention Periods

We retain your personal information for as long as necessary to:

• Provide ongoing Platform services and maintain your account
• Comply with legal obligations and resolve disputes
• Improve our AI systems and develop new features
• Honor your data preferences and deletion requests

Account Deletion

When you request account deletion:

• We will permanently delete your personal information within 30 days
• Some information may be retained in anonymized form for analytics and AI improvement
• Certain data may be preserved longer to comply with legal obligations
• Backup systems may retain data for up to 90 days for technical recovery purposes

Data Minimization

We regularly review and delete unnecessary data to minimize our data footprint and reduce privacy risks.

Your Privacy Rights and Choices

Account Management

You can access and manage your information through your account settings:

• View, update, or correct your personal information
• Download a copy of your data in a portable format (JSON/CSV)
• Delete specific information or request complete account deletion
• Adjust privacy settings and communication preferences
• Control which data is used for AI training and recommendations

Marketing Communications

You have full control over communications:

• Opt out of promotional emails using unsubscribe links
• Disable push notifications through your device settings
• Customize the types of communications you receive
• Set frequency preferences for educational content

Data Processing Rights

Depending on your location, you may have additional rights:

• Right to Access: Request comprehensive information about data we hold about you
• Right to Rectification: Correct inaccurate or incomplete information
• Right to Erasure: Request deletion of your personal data under certain circumstances
• Right to Portability: Receive your data in a machine-readable format
• Right to Object: Oppose certain types of data processing
• Right to Restrict Processing: Limit how we use your information
• Right to Withdraw Consent: Revoke consent for specific data processing activities

To exercise these rights, contact us at [email protected]. We will respond to your request within 30 days.

Data Storage and International Transfers

Primary Data Storage

Your personal information is stored and processed on secure cloud infrastructure:

• Primary Location: Amazon Web Services (AWS) servers in the United States
• Data Types: Account information, pet profiles, communication data, usage analytics
• Security Standards: SOC 2 Type II certified infrastructure with enterprise-grade security

Third-Party AI Processing

We utilize advanced AI services to power our Platform features:

• OpenAI: Natural language processing, conversational AI, and intelligent recommendations
• Anthropic Claude: Advanced reasoning, content analysis, and personalized insights
• Data Handling: Only necessary information is shared with these services to provide specific functionality
• Privacy Protections: All AI service providers are bound by strict data processing agreements

International Transfers

As GoPet AI serves users globally while utilizing cloud infrastructure primarily in the United States:

• Transfer Safeguards: We implement appropriate safeguards including standard contractual clauses
• Adequacy Decisions: We rely on adequacy decisions where available
• Compliance: We ensure transfers comply with applicable data protection laws in your jurisdiction
• User Consent: By using our Platform, you consent to these necessary international transfers

Children's Privacy

Our Platform is designed for users 13 years of age and older. We do not knowingly collect personal information from children under 13 without verified parental consent. If you believe a child has provided personal information to us, please contact us immediately at [email protected] so we can investigate and take appropriate action.

Third-Party Services and External Links

Our Platform may contain links to external websites, integrate with third-party services, or display content from other sources. This Privacy Policy applies only to GoPet AI's services. We are not responsible for the privacy practices of external sites or services. We encourage you to review the privacy policies of any third-party services you access through our Platform.

AI and Machine Learning Practices

AI-Powered Features

Our artificial intelligence systems are designed with privacy as a fundamental principle:

• Purpose Limitation: AI processing is limited to providing pet care recommendations and Platform functionality
• Data Minimization: We only process data necessary for specific AI features
• Transparency: We strive to make AI recommendations understandable and explainable
• Human Oversight: AI-generated content and recommendations include appropriate disclaimers

Algorithmic Fairness

We actively work to ensure our AI systems are fair and unbiased:

• Bias Detection: Regular testing and monitoring for algorithmic bias
• Diverse Training Data: Using representative datasets to train our AI models
• Continuous Improvement: Ongoing refinement of AI models based on user feedback and performance metrics
• Accountability: Clear processes for addressing AI-related concerns or errors

Third-Party AI Services

When using external AI services:

• Data Processing Agreements: All AI service providers sign comprehensive data processing agreements
• Limited Data Sharing: We share only the minimum data necessary for specific functionality
• No Permanent Storage: Third-party AI services do not permanently store your data
• Encryption: All data shared with AI services is encrypted in transit

Updates to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our practices, legal requirements, or Platform features:

• Notification: We will notify you of material changes via email or prominent Platform notices
• Effective Date: Updated policies will include a new effective date
• Continued Use: Your continued use of the Platform after changes indicates acceptance
• Significant Changes: For substantial changes affecting your rights, we may seek additional consent

We encourage you to review this policy periodically to stay informed about our privacy practices.

Geographic-Specific Privacy Rights

California Residents (CCPA/CPRA)

California residents have additional rights under state privacy laws:

• Right to Know: Detailed information about personal information categories collected and shared
• Right to Delete: Request deletion of personal information with certain exceptions
• Right to Opt-Out: Opt out of the sale or sharing of personal information
• Right to Correct: Request correction of inaccurate personal information
• Right to Non-Discrimination: We will not discriminate against you for exercising privacy rights
• Sensitive Personal Information: Additional protections for sensitive data categories

To exercise California privacy rights, contact us at [email protected].

European Union Residents (GDPR)

EU residents have comprehensive rights under the General Data Protection Regulation:

• Lawful Basis: We process data based on legitimate interests, contract performance, or explicit consent
• Data Protection Officer: Contact our DPO at [email protected] for privacy-related inquiries
• Supervisory Authority: You may file complaints with your local data protection authority
• Cross-Border Transfers: We ensure appropriate safeguards for data transfers outside the EU

Other Jurisdictions

We comply with applicable privacy laws in all jurisdictions where we operate. If you have questions about your local privacy rights, contact us at [email protected].

Contact Information and Support

Privacy-Related Inquiries

For questions about this Privacy Policy or our data practices:

• Email: [email protected]
• Data Protection Officer: [email protected]
• Response Time: We will respond to privacy inquiries within 30 days

General Support

For technical support or general questions:

• Email: [email protected]
• Website: gopetai.com/support
• Platform: In-app support messaging

Company Information

As a digital-first company, we primarily communicate via email and through our Platform. For urgent privacy matters, please use the contact methods above.

Definitions and Terms

• Personal Information: Any information that identifies, relates to, describes, or could reasonably be linked to you or your household
• Platform: GoPet AI's website, mobile applications, APIs, and all related services
• AI Services: Artificial intelligence-powered features including recommendations, insights, automated responses, and content generation
• Pet Data: Information specifically related to your pets' characteristics, behavior, care routines, and related activities
• Third-Party Services: External services, websites, or applications that integrate with or are accessible through our Platform
• Anonymized Data: Information that has been processed to remove all personally identifiable elements
• Aggregated Data: Combined information from multiple users that cannot identify individual users